Data4Her: Empowering women entrepreneurs to use data for business

Women entrepreneurs are increasingly recognized across Tanzania for the success of their businesses and for their important contributions to their country economy. Reports indicates that women’s economic empowerment is positively correlated with improved family welfare and nutrition, higher education levels for girls, and improved economic growth for the society as a whole.

However, they face numerous challenges like inability to access lucrative markets for their products and services, financial challenges, poor production technologies and etc.

It is estimated that 70% of women business owned in Tanzania lack business data and information for decision making which hinders their growth.

To recognize that, dLab has created a training on “data for business” for women aged between 18 to 35 years in Mbeya, Shinyanga, Kagera and Dar es Salaam.

This year we are training small scale entrepreneurs on data, digital and pitching skills as means to sustain and maintain their businesses. 

This training has given me a lot of confidence in doing business. Not only have I learnt the
importance of data, but also the importance of record-keeping and how to attract more
customers. This training has opened my eyes to a lot that I did not know before, and I can
confidently say that I am not the same person, nor is my business.
Thoughts about our work
Swaumu A Kiriwe

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